Budejovicky budvarTHe Real Czech Craft

The brief was rather simple. Bring around change.

Budvar is the largest micro-brewery in the Czech Republic and is owned by all of us. Being a local packaging agency with over 20 years of beer experience we all knew the brand but never had the opportunity to fall in love with it. We knew it was special but didn’t know why …

We asked lots of question and discovered a different story behind every product and we were hooked. We knew these would help others to admire the brand and make some meaningful connections.

We moved the brand from a monolithic way of thinking towards a diverse story-by-story portfolio strategy. This helped us shift the brand towards craft and to build unique personalities. The client loved the idea and embraced it on first sight.

The thinking brought to light a lot of solutions which aligned with the clients wish to focus on beer, and move the brewery brand (The National Brewery) to a supporting role. This led into an extensive role-out of branding materials for the Brewery, On-trade and Off-Trade far beyond our expectations.

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