The people behind Gym Arena started their business on an idea to – bring an open, cross fit-style gym which is growing in popularity in big cites – to a small town on the outskirts of the Prague city limits. The small band of trainers noticed an opportunity that a lot of the big sport celebrities living outside the busy city centre didn’t have the local amenities the City Center offers. Hence Gym Arena was born.
The sleepy town is a family haven for big city folk who avoid the madness of Prague where they commute to work. Gym Arena wanted to inject a little power back in to the town for those looking to energise themselves. We created that symbol of energy.