Gym Arena Powering Through

Even good ideas are fragile things which need protecting from the beginning through to development, 90% of the work is keeping the essence clear, all the rest usually fall into place.

The people behind Gym Arena started their business on an idea to – bring an open, cross fit-style gym which is growing in popularity in big cites – to a small town on the outskirts of the Prague city limits. The small band of trainers noticed an opportunity that a lot of the big sport celebrities living outside the busy city centre didn’t have the local amenities the City Center offers. Hence Gym Arena was born.

The sleepy town is a family haven for big city folk who avoid the madness of Prague where they commute to work. Gym Arena wanted to inject a little power back in to the town for those looking to energise themselves. We created that symbol of energy.

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