LianaPro an Armenian beauty specialist, located in the city centre, works daily with this principle. She repeatedly spoke to us about how she is constantly avoiding the trend in altering altogether someone's natural features which is "changing the face of beauty as we know it”. Her practices are all about taking the natural beauty and bringing it to light.
The challenge was set.
How could we take this simple idea and make it special and unique. Thus we created a mini manifesto to base our further work on.
“The art of beauty is not to change oneself; It is to enhance what is there, to let your true beauty shine through. And effortlessly simple you”