The ultimate test for any brand is success! And luckily for Varmuža they had plenty. Building any brand across 4 generations of family is expected to develop growing pains.
Originally the brand set out to bring quality produce from afar to Czechoslovakia (as it was know then). Delivering on this promise to this day has caused a heavy product portfolio causing an array of issues. Design strategy has to look forward, beyond the present situation and outline the brands path from both a brand building, and design system perspective.
Remembering the pioneering efforts for quality we lead the brand to focus and present a simple face and a sturdy frame for the future.
Strong leadership ultimately returned the brand a steady course.