Industry

Food & Beverages

Client

Kaufland CZ

A New Look for Bruncvík Beer

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Bruncvík beer, available exclusively at Kaufland stores, has undergone a redesign. The goal was to refresh the brand’s visual style and give the packaging a more attractive and confident appearance that highlights its character.

Bruncvík beer, available exclusively at Kaufland stores, has undergone a redesign. The goal was to refresh the brand’s visual style and give the packaging a more attractive and confident appearance that highlights its character.

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The Task

The new design builds on the powerful story of the knight Bruncvík, who remains the central motif. Greater emphasis is placed on his symbol – the lion – and the visuals feature cleaner typography and stronger graphic elements. While the colors of the individual beer varieties remain unchanged for easy recognition, the refreshed design brings a new level of pride, elegance, and visual strength. Bruncvík beer is available in five varieties: Výčepní, Ležák, Semi-dark Lager, Dark Lager, and Non-alcoholic – in both bottles and cans.