There's always more to explore.

Čedok is Czech renowned travel agency with over 100 years of successful history in the market. Our aim was to rejuvenate brand's visual identity and make Čedok’s communication accessible to all types of travelers, whether single adventurers or families, and to break the stereotypes about traveling with a travel agency. At the same time, it was essential to retain the logo, color scheme, and typography so that the travel agency, which has been on the market for over 100 years, Čedok's recognizability remains strong and unaffected.

Čedok is Czech renowned travel agency with over 100 years of successful history in the market. Our aim was to rejuvenate brand's visual identity and make Čedok’s communication accessible to all types of travelers, whether single adventurers or families, and to break the stereotypes about traveling with a travel agency. At the same time, it was essential to retain the logo, color scheme, and typography so that the travel agency, which has been on the market for over 100 years, Čedok's recognizability remains strong and unaffected.

The task

Čedok's visual identity was build on brand idea phrase "There’s always more to explore," encouraging travelers not only to explore new places but also new forms of travel. We defined the brand as an Explorer, embodying a spirit of curiosity and discovery. This inspired a visual style that feels like a strong, knowledgeable companion—one that both, motivates and challenges the user, while remaining friendly and accessible. We retained Čedok Blue as the primary color, introduced a more attractive style for destination photography and added playful elements such as an outline of a map running through the layout or summaries of information in the form of a boarding pass. The logo is framed by the format's edge, giving the layouts a fresh and modern look. This design approach reinforces the brand's role as a guide, inviting users on a journey of discovery with every interaction. We also clearly defined the brand's philosophy and the rules of visual communication in a comprehensive design manual, making them easy to understand and apply consistently.