A complete redesign of the brand identity.

Centrum pro demokratické učení (CEDU) is an NGO that helps students and teachers make the most of their time together. It teaches children to take responsibility for their actions and emphasizes that their voice matters, empowering them to influence important matters. CEDU provides teachers with workshops, tips, and other resources that can be highly useful in their daily collaboration with students. They also support a network of schools, offering inspiration and guidance.

Centrum pro demokratické učení (CEDU) is an NGO that helps students and teachers make the most of their time together. It teaches children to take responsibility for their actions and emphasizes that their voice matters, empowering them to influence important matters. CEDU provides teachers with workshops, tips, and other resources that can be highly useful in their daily collaboration with students. They also support a network of schools, offering inspiration and guidance.

The task

While designing the new logo, we had to balance two demands: to appear trustworthy and serious, while also maintaining a playful element. We achieved this through the tilted 'C' in the logo—a small, simple detail that adds a twist to the otherwise rigid structure. The new brand identity is visually striking. The primary color is a vibrant blue, complemented by a darker shade of blue and four bold secondary colors that add a sense of playfulness to the reliable, democratic blue. The icons in the brand identity are large, simple shapes in solid colors. Each is tilted at the same angle as the 'C' in the CEDU logo, making them a distinctive and recognizable asset. Their simplicity also makes them highly versatile. We are thrilled to be part of such a large and complex project, and we are proud to share this vibrant and bold identity with you.