With a long-standing history and a strong presence on Prague's hospitality scene, Diplomat Hotel Prague sought a visual identity that would better reflect its heritage, character and values. Our goal was to bring the hotel's legacy into a contemporary brand experience while preserving its unique story.
Drawing on the hotel's heritage, we reinterpreted its iconic diamond motif into a modern, geometrically refined symbol. Combined with the “D” monogram, it became a distinctive signature of the new identity. Deep blue and gold bring elegance and a premium character, while bold typography and geometric elements create a contemporary and confident visual language.
With a long-standing history and a strong presence on Prague's hospitality scene, Diplomat Hotel Prague sought a visual identity that would better reflect its heritage, character and values. Our goal was to bring the hotel's legacy into a contemporary brand experience while preserving its unique story.
Drawing on the hotel's heritage, we reinterpreted its iconic diamond motif into a modern, geometrically refined symbol. Combined with the “D” monogram, it became a distinctive signature of the new identity. Deep blue and gold bring elegance and a premium character, while bold typography and geometric elements create a contemporary and confident visual language.
