The Task
Design the packaging for a limited-edition beer born from a summer collaboration between Budějovický Budvar and the independent microbrewery Obora. A meeting of worlds - heritage meets craft, tradition meets experimentation.
From the start, this project stood apart. No clichés. No hops. No golden flourishes. Just a sharp, modern aesthetic that captured the easy-going nature of a summer ALE and the fresh energy of the partnership.
The challenge?
→ Create a label that breaks away from the beer shelf noise — immediate, bold, and different.
→ Respect Obora’s visual identity, while keeping the connection to Budvar clear.
→ Speak to a younger, urban audience who is experience-driven, curious and unafraid to try something new.
The result is a design that stands out, signals its limited-edition character at first glance, and fits seamlessly into Budvar’s strategy of connecting with small, independent breweries.
Beyond the label, we also explored a visual system that could evolve into a flexible identity for future limited editions keeping the door open for diversity, without losing coherence.
