The task
We took a real pleasure in the redesign. As we found original water-level pattern on the label very unique, we decided to keep it and make it even more iconic. The watter-level has enabled us to divide the label into to part and we could use each part for different communication while still keeping the design compact. The upper part is dedicated to Gemerka brand while the lower label part communicates the flavor via strong color coding for each flavor as well as particular herb or flavor illustration. To assure clear flavor communication we kept flavor elements rather bold and dominant.
