The Task
The project began with designing the new LIPO fruit candy pencils (Pendreky), ensuring they felt like a natural part of the brand’s joyful, colourful world while standing out on shelf and establishing a scalable system for future products.
Building on LIPO’s heritage, we preserved its iconic orange and logo as links to its roots. The new design reconnected Pendreky with LIPO’s emotional DNA of joy, playfulness and childhood memories using comic-inspired visuals, flavour coding and transparent packs for authenticity.
The new system rolled out across the full portfolio, turning a fragmented range into a cohesive, joyful family and transforming LIPO into a unified, nostalgic brand with strong shelf impact.
