The Task
The project began by bringing the YES fruit candy sticks (Pendreky) under the LIPO brand, ensuring they fit naturally into its joyful world while standing out on shelf and creating a scalable system for future products.
Building on LIPO’s heritage, we preserved its iconic orange and logo as links to its roots. The new design reconnected Pendreky with LIPO’s emotional DNA of joy, playfulness and childhood memories using comic-inspired visuals, flavour coding and transparent packs for authenticity.
The new system rolled out across the full portfolio, turning a fragmented range into a cohesive, joyful family and transforming LIPO into a unified, nostalgic brand with strong shelf impact.
