Redefining Used Car Culture

A bold brand identity turning into a premium experience, not just a dealership. Louda Auto+ is a major Czech dealer specialising in nearly-new cars up to three years old. Their new site in Vrbová Lhota - nicknamed Vrbovka - is set to become the largest covered used car dealership in Europe, with over 2,000 vehicles under one roof. The ambition was to completely transform how people perceive buying a used car. The 40,000 m² space was designed by Archicraft, whose architectural concept laid the foundation for a modern, open and highly structured environment. Our role was to complement this vision with a comprehensive brand identity and graphic system that would activate the space and translate the new brand ambition into a clear visual experience.

A bold brand identity turning into a premium experience, not just a dealership. Louda Auto+ is a major Czech dealer specialising in nearly-new cars up to three years old. Their new site in Vrbová Lhota - nicknamed Vrbovka - is set to become the largest covered used car dealership in Europe, with over 2,000 vehicles under one roof. The ambition was to completely transform how people perceive buying a used car. The 40,000 m² space was designed by Archicraft, whose architectural concept laid the foundation for a modern, open and highly structured environment. Our role was to complement this vision with a comprehensive brand identity and graphic system that would activate the space and translate the new brand ambition into a clear visual experience.

The Task

We created a complete brand identity and graphic system that delivers a strong first impression, simplifies navigation and reflects a brand vision built on pride and customer experience. The visual language defined by sharp lines, bold numbers, directional arrows and colour-coded wayfinding brings energy and clarity to the space, while the vibrant graphics contrast with the calm industrial interior, giving the site a dynamic and premium atmosphere. The result is a cohesive, contemporary environment that positions the brand as a trusted premium player and turns buying a used car into an engaging, uplifting experience.