Layout system for the Bio range of Rohlík's private brands

And within these existing brands, with own unique assets, we were asked to create an unifying way to communicate the BIO product variants. Our goal was to align product categories with sustainability and emphasize quality to set Rohlík's private brands apart in the eco-conscious market.

And within these existing brands, with own unique assets, we were asked to create an unifying way to communicate the BIO product variants. Our goal was to align product categories with sustainability and emphasize quality to set Rohlík's private brands apart in the eco-conscious market.

The task

We created a strong drop-shaped central device that adapts its colors to suit specific product requirements. This device serves as a holder for big text "BIO", maintaining a consistent white color. Meanwhile the background features a recycled paper pattern to enhance the craft and natural look and feel. The drop-shaped device also functions as a holder for the brand and product's names plus image. In the case of the YUTTO nuts brand, we crafted a unique pattern, specifically tailored for utilization as the backdrop for their packaging. This intricate pattern not only adds a touch of fun, taste and distinction but also serves as a visual embodiment of the brand's essence.