The Task
Our task was to shape SMILLE into a distinctive premium brand, from its story and identity to packaging and communication.
Built around the idea of continuous care, personal refinement and quiet luxury, the brand story became the foundation for a visual language combining precision, technology and sophisticated aesthetics.
We created the logo, typography, custom iconography, crystal-inspired patterns and graphic elements, and brought the identity to life across the entire product experience, from the His & Hers travel cases to packaging for the sonic toothbrush and replacement heads.
To complete the brand world, we developed the key visual and communication concept, creating a flexible system that allows SMILLE to move between high-tech and premium lifestyle communication while remaining unmistakably recognizable.
